Generating new knowledge is a core task of universities and knowledge centres, one that demands huge investment. This investment also carries with it a responsibility on the part of research institutes to make their results as widely available as possible.
The open access model can also save a lot of money. See Costs and Benefits of Research Communication: The Dutch Situation.
Promote awareness within your institution about sharing the results of research.
Encourage your institution to devise policy whereby its researchers publish in open access via a repository.
If assessing research applications, don’t consider only prestige or impact, but also look at new, more open forms of publication.
Does your institution have its own rules relating to intellectual property? Does it promote open access? Be aware of these issues and play a role in their development.
Work with your institute’s library on the delivery of open access services.
Encourage your library to join SPARC Europe, an alliance of research libraries and research organisations aimed at open digital scholarship.
Dutch National website providing information for academics about the advantages of open access to publicly financed research